Jul 11, 2025 | Comparative Effectiveness, Cost Savings, Drug costs, Evidence-based research, Formularies, High-value formulary, MedBen Rx, Rx Advertising, Rx Costs, Rx prices, Rx Spending
Pharmaceutical advertising hit a record high in 2024, with the top 10 drugs accounting for $3.3 billion in ad spending – up nearly 20% from the previous year. With more campaigns directly targeting consumers, MedBen Rx’s high-value formulary educates members about...
Feb 21, 2023 | Comparative Effectiveness, MedBen Rx, Research, Rx Advertising, Rx Costs, Rx prices, Rx Spending, TruDataRx
Drug companies spend $6 billion per year on direct-to-consumer ads with the goal of getting patients to ask their doctors to prescribe drugs that, in many instances, cost substantially more but are less effective than their current medications. And with no comparative...
May 22, 2019 | Government, MedBen Rx, Rx Advertising, Rx Costs
The Trump administration recently announced that drug makers will now have to include prices in their TV advertising beginning this summer. Prescription drug cost transparency is a good thing… and MedBen makes transparency a keystone of its pharmacy plans, so clients...
