High-Value Formulary Helps Members Resist the Pharma Ad Blitz

Jul 11, 2025 | Comparative Effectiveness, Cost Savings, Drug costs, Evidence-based research, Formularies, High-value formulary, MedBen Rx, Rx Advertising, Rx Costs, Rx prices, Rx Spending

Pharmaceutical advertising hit a record high in 2024, with the top 10 drugs accounting for $3.3 billion in ad spending – up nearly 20% from the previous year. With more campaigns directly targeting consumers, MedBen Rx’s high-value formulary educates members about...